Yes, there’s just four. No, they’re not easy to achieve. But here they are.

It’s just four things, and you only need to achieve one of them to qualify for consideration by venture investors.

The long answer is: every investor is different

The short answer is: every investor is the same

A SAFE may feel safer to founders but will feel less safe to Aussie investors. Photo by Jason Dent on Unsplash

A common question from Aussie tech startup founders is whether they should raise their investment with a convertible note, priced equity, or a SAFE note.

Priced equity rounds

A photo of a toy doll of the superhero Dead Pool posing before his own smart phone on a selfie stick, throwing a peace sign with his free hand.
You might need to portray your startup in the best possible light but how much detail should a business plan include, and when does it become a work of speculative fiction? (Photo by Mulyadi on Unsplash)

A photo of Tabo, in Himachal Pradesh. A tiny strip of arable land alongside the surging Spiti River and a 1,000 year old monastery and school. The mountain peaks overshadowing either side of the valley rise to 6,000M. The village has a network of green fields of potato, peas and a few apple trees and poplars. Maybe 3–4,000 people live there, mostly in traditional houses of mud brick, of two stories with a flat thatched roof used for storage. I once lived here for a month. I miss it very much.

Nervous and worried-looking woman’s face lit only by the light of a laptop screen.
Photo by Niklas Hamann on Unsplash
  • Be yourself!
  • Know your metrics;
  • Make it clear that you really care about solving this customer’s problem in a better way; and
  • Make it clear that nailing it will create a huge new market opportunity.

If you’re not on a mission to solve a specific problem, how do you choose the best customer problem for your startup to work on solving?

Photo by Markus Spiske on Unsplash

Solve customer problems that arise often, every day

Have something to say, publish the first draft, and relax about publishing unfinished work

Photo by Ryan Snaadt on Unsplash

Alan Jones

I’m Alan Jones, coach for accelerators, partner at M8 Ventures, angel investor. Earlier: founder, early Yahoo product manager, tech reporter.

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