Write marketing copy about the customer benefits

As an early-stage tech startup founder you will often have to write your own startup’s marketing copy, and you may find it difficult if the brand’s tag line is the first line of marketing copy you’ve ever written.

Because you spend so much time with your head focused on how to solve the customer problem using technology, when someone asks you what your product or service is, you’re likely to describe it in terms of features and functionality. When trying to write marketing copy, you’ll usually do the same.