Write a letter to the future you

Me in 2009, working on my own startup in the offices of 3eep. Photo Pierre Sauvignon © 2009

Choosing to become a startup founder is hard. The disincentives are so many — and the rewards so few and unlikely—that many startup founders I know tell me they consider it ‘a calling’ rather than a career choice, to make it seem more like a decision that was made for them, or hard-wired into them; that they were motivated by some higher purpose rather than material or creative rewards.