Why does the media only care about my startup raising money? What about my more important news?

The answer lies in the unfortunate unintended consequences of business news reporting and there’s no easy fix

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Photo by NeONBRAND on Unsplash

So why not tell journalists your numbers?

It’s usually a terrible idea to disclose any numbers publicly, including (but not limited to) customers, sales, revenue, profit, revenue per customer, revenue per transaction, operational costs, marketing spend, number of staff, and any geographic or historical breakdown of any of those. Why?

So if disclosing numbers is bad, why do startups announce how much they’ve raised from investors?

Investment rounds get announced because the investors (usually not the startup) need the publicity to help them with their own marketing. Also, they’re writing cheques for large amounts of companies into unproven or semi-proven investment opportunities so they deserve a little press.

I’m Alan Jones, an EiR for startup accelerators, GP at M8 Ventures. Previously investor, founder, and early Yahoo PM. Opinions mine (but should also be yours).

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