The most common mistake startups make

The most common mistake I see in new tech startups is when a team believes that success is mainly about building a great technology product.

Success actually lies in creating a great company, which requires much more than just a great product. It takes a world-class team, addressing a highly-valuable problem experienced by customers who are ready to pay to have that problem solved in a better way.

That team needs to find a way to build that product by learning from the customer, develop marketing, sales and distribution channels… it’s…