On Facebook a friend of mine shares a story about how the biggest companies operating in Australia are paying almost no tax in Australia.

Another friend of mine wheels out the expected, “Don’t hate the playa, hate the game”.

I say FUCK hating the game, that’s just a free pass for the playas to keep playing whatever game they like. Hating the game don’t change the game. Only the playas can play the game, and only they can change it. Hate the playas.

Hate the playas until they stop playing that game and start playing another one.

What game, you ask? I’m spit-balling but let’s call it “moral enterprise”.

The point of the game is not to die with the most toys. The point of the game is not to define “making the world a better place” as “pretending trickle-down economics is a thing”.

The point of the game is to not only judge individuals by whether they behave immorally but also businesses, big and small.

I don’t think my game’s ever going to be as popular as the game they’re playing now but fuck it, this shouldn’t have to be a popularity contest.

The problem is corporations only have to obey the laws.

The beauty of morals is you don’t need a book of statutes to know you’re doing the wrong thing. You’ve known what was moral and what was immoral since you were able to catch a ball and ride a bike.

You look inside yourself. You listen to your conscience. And if playing the game for so long has silenced your conscience, you listen to your customers and your community and you learn from them.

Fuck hating the game. Expect the playa to grow a set of morals and abide by them.

I’m Alan Jones, an EiR for startup accelerators, GP at M8 Ventures. Previously investor, founder, and early Yahoo PM. Opinions mine (but should also be yours).

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