Now you need to monetise this: encourage readers to leave their email address to receive a weekly email update on your ageing process. Use a lifecycle email platform to repeatedly hit them up to pay for a book and video seminar series.

Publish endorsements from your happy acolytes; “I’ve been ageing a day every 24 hours EVERY SINGLE DAY since I read this book.” says Susan of New Jersey. “While watching the video seminar series I could literally feel myself getting older!” Says Peter of San Mateo.

Offer a 100% money-back guarantee if customers haven’t aged at least 720 hours in the next 30 days.

I’ve mapped it all out. I’ll share a Trello board with you…

I’m Alan Jones, an EiR for startup accelerators, GP at M8 Ventures. Previously investor, founder, and early Yahoo PM. Opinions mine (but should also be yours).

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