muru-D and how to use anchoring bias in a pitch

In the next three minutes you can learn two valuable things:

  • What an Entrepreneur-in-Residence does to help founders in a startup accelerator program; and
  • How to use ‘anchoring’ (a kind of cognitive bias) to increase the impact of your storytelling and pitching.

To learn what an entrepreneur-in-residence does, you’ll have to watch this short video. To learn how to use anchoring, watch the short video first, and then read on for the explanation.