Milkrun and the monday morning quarterbacks

Alan Jones
2 min readApr 13, 2023

I’ve seen so many ‘monday morning quarterbacks’ chiming in, to say they always knew Milkrun would fail. But here’s the thing: when you say you knew it’d never work, nobody in venture capital cares.

Venture capital doesn’t get to invest without significant risk. That’s what the “venture” bit of the name means.

Young woman with long brown hair with a center park standing with her arms open facing the camera wearing matching blue and white “Milkrun” branded t-shirt and tracksuit top, standing in front of a row of supermarket produce and a row of supermarket refrigerators.

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Alan Jones

I’m a coach for founders, partner at M8 Ventures, angel investor. Earlier: founder, early Yahoo product manager, tech reporter. Latest: disrupt.radio