• 11:30am.
  • Two days past payroll.
  • Looking like you’ll ship a month later than you promised.
  • Costing more than you can afford to acquire customers.
  • Boarding time and your UberX driver is lost.
  • Three days remaining on your Kickstarter campaign.
  • Three months since you sent an investor update.
  • Looking awesome out there today on the other side of the window.
  • Too late to file without penalty.
  • Six minutes since Uber said the driver was approaching now.
  • 10% battery remaining, WTF?
  • 11:30pm.
  • Better than your career job.

I’m Alan Jones, an EiR for startup accelerators, GP at M8 Ventures. Previously investor, founder, and early Yahoo PM. Opinions mine (but should also be yours).

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