It is already…
- 11:30am.
- Two days past payroll.
- Looking like you’ll ship a month later than you promised.
- Costing more than you can afford to acquire customers.
- Boarding time and your UberX driver is lost.
- Three days remaining on your Kickstarter campaign.
- Three months since you sent an investor update.
- Looking awesome out there today on the other side of the window.
- Too late to file without penalty.
- Six minutes since Uber said the driver was approaching now.
- 10% battery remaining, WTF?
- 11:30pm.
- Better than your career job.