I’m not going to name names, but I think there’s only two VC funds in Australia which really blog regularly (ie at least 12 times a year) about anything other than their newest investment or newest team member. It’s possible to infer a lot through reading about newest investment and past experience of latest hire, but that’s awfully indirect. There’s much more written about “why we made this investment” and not nearly as much about “why you probably won’t see us invest in these other things.” I get that it’s harder and potentially embarrasing if you change your focus later but hey, why can’t VCs be seen to pivot publicly too?

Even before we’ve closed our first fund, we’re getting a lot of unsolicited and unsuitable pitches and our investment hypothesis is pretty much the primary content of our fund’s website but that doesn’t stop people throwing us a hail mary. So I get it that being explicit about what you like/don’t like to see isn’t going to stop that. But VCs can’t complain that nobody seems to understand what they like to look for if they don’t take time out to regularly reinforce and refine that message. And yet they complain!

I’m Alan Jones, an EiR for startup accelerators, GP at M8 Ventures. Previously investor, founder, and early Yahoo PM. Opinions mine (but should also be yours).

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