1. Write a brief draft blog post as a series of 3–4 tweets, one paragraph per tweet.

2. If it gets interest on Twitter, copy the content to a Medium blog post, add more detail and graphics, if required. I’ve read that people are more likely click on a blog post if it has a photo or an image but I’m not sure that’s the case any longer.

3. Send the draft blog post to a tech startup news outlet editor and invite them to run it as an opinion editorial before it’s published on Medium.