Good problems to solve

If you’re not on a mission to solve a specific problem, how do you choose the best customer problem for your startup to work on solving?

Photo by Markus Spiske on Unsplash

Solve customer problems that arise often, every day

A formula where H=2RxVxS and H=habit formed, R=repetitions per time period, V=value of solving problem, and S=speed to solve.
A formula where H=2RxVxS and H=habit formed, R=repetitions per time period, V=value of solving problem, and S=speed to solve.
How to think about choosing a problem to work on: what’s the value of getting the customer to form a new habit by using your product or service, vs their old habit of using the current solution?

Divide in order to conquer

Don’t build a solution to your own problem

Build solutions that are 10x better

I’m Alan Jones, an EiR for startup accelerators, GP at M8 Ventures. Previously investor, founder, and early Yahoo PM. Opinions mine (but should also be yours).

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