Don’t use a bot to be you on Twitter

Imagine you and I are introduced at a party.

Instead of listening to what you’re talking about with the person who’s introduced us, I pull a piece of paper out of my pocket and start to read a short prepared marketing spiel about how I’ll also be attending this other party next week. I don’t look up or make eye contact until I’ve finished reading. Awkward silence.

To me, that’s what this is like…

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You don’t yet know anything about me, or why I followed you on Twitter. But you care so little about that (or me) that you’re ok with a robot doing your first interaction with me? That’s not a great way to start a relationship.

This is not how you win Twitter

You don’t win Twitter by having the most followers. If that was ever true it’s definitely not true now.

You win Twitter by having authentic human interactions with other humans about real things, not about how I can help you reach your business goals by going to your blog, connecting with you on LinkedIn or liking your Facebook Page. Something tells me all I’ll get there is more of the same.

How big a deal is this?

It’s not a big slight. It shouldn’t attract a jail term. But I wish people wouldn’t do it and I unfollow people who do.

Because if they can find another bot which will entirely automate their relationships with their followers on Twitter, they probably will. At least for the duration of the 30 day free trial.

I’m Alan Jones, an EiR for startup accelerators, GP at M8 Ventures. Previously investor, founder, and early Yahoo PM. Opinions mine (but should also be yours).

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