(In your Twitter profile, LinkedIn, resume, blog, speaker bio, whatever).
It’s OK to not be passionate about your work. You don’t have to be passionate to be good at it, or to care about how you do it, or to put in long hours and weekends doing it.
But being passionate about it means that and more.
Passion is fleeting, unpredictable, overwhelming at first and hard to sustain over the long term — is that what you want me to think about you?
If you were passionate about me, I’d want you to show me, not tell me.
Some days I’m passionate about my work, but honestly, most days I’m not. I enjoy my work, I get tremendous satisfaction from it. But only sometimes do I really get passionate about it, and then it shows – in late night blog posts, sweary tweet streams, sudden outpouring of emails and Slack messages to colleagues, loud and emotional conversations in bars and pubs when I said I’d be home hours ago.
So don’t say you’re passionate about what you do. Be passionate about it.
If you’re doing it right, “Passionate” is how others should describe you to me.