Don’t give your customers your MVP for free or at a discount

You might end up damaging the perceived value of your product, or the market price for it, or both.

It’s very common for the startup founders I meet to want to offer the earliest versions of their product or service to early customers for free, or at a significant discount. I encourage them (and you) to not do that.

Discounts work best when the customer already has an expectation of what the price should be and is already convinced that…