Are you building the value of LinkedIn’s business, or your own?

Since I first joined LinkedIn I had three goals for visitors to my profile:

  • I want them to see how I got to here, on a long and winding career path that goes to some surprising places;
  • I want them to see what I’m thinking about and working on right now; and
  • I wanted them to see, by who I’m connected to on LinkedIn, what my actual real-world network looks like – the people who I think I know well enough to be able to recommend to others for a specific purpose or reason.