An easy way to take action on World Refugee Day

My friends Jennifer, Dana and John at social enterprise startup One World Play Project are launching their #PlayTogether campaign to supply ultra-durable soccer balls for organizations working with refugees, immigrants and local youth in the U.S., Mexico, Italy, Greece and more.

Watch them in use.

You may not think that something as “frivolous” as play would be very important to refugee kids, but play is a refuge from trauma, helps them make friends, relieves anxiety, helps them stay healthy, and have fun.

These ultra-durable balls play like a regular soccer ball but are so tough I have flattened one under my car and watched it reinflate itself. It doesn’t rot, degrade in the sun or need pumping up for decades.

If you’ve watched the recent video work of Joshua and Stuart interviewing Syrian refugees in Lebanon you’ll know that they have so little and a new soccer ball could mean so much.

Please see if you can manage to buy a ball for a refugee community this World Refugee Day.

If you need to see one for yourself, we have one at the BlueChilli Sydney office.

I’m Alan Jones, an EiR for startup accelerators, GP at M8 Ventures. Previously investor, founder, and early Yahoo PM. Opinions mine (but should also be yours).

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